This will be a little series I'll post from time to time. I have long been an admirer of the more sartorially concerned football teams. I'll kick it off with the darlings of 70s French football, Saint Etienne. I love the sheer audacity of them having the tricolore incorporated into the traditional green kit, embracing the concept that they were France's 'team'. This image is also an interesting take on the official team shot. Nice art direction. Loving the lower case Helvetica too.